When we talk of the coworking space benefits for professionals, it’s usually in terms of productivity, infrastructure and budgets but that’s not all. People who join a coworking space are also happier. 89% of the respondents to a survey said that they were happier after they joined a coworking office space. 

This benefits everyone – freelancers, entrepreneurs and employees as well as the brands they work for. Here are a few ways we believe a shared office space makes people happier.

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6 Ways How Coworking Spaces Improve Happiness

1. Coworking Is An Optimistic Space
2. Coworking Is A Social Experience
3. Coworking Expands Your Social Network
4. Coworking Allows You To Be Yourself
5. Coworking Puts You In Control Of Your Schedule
6. Coworking encourages learning and personal growth

1. Coworking Is An Optimistic Space

Everyone who comes to a coworking space has a common mission – to get work done. This mindset ensures that the atmosphere is productive and optimistic. 84% of the respondents to a survey said that they feel more motivated and engaged in a coworking space. 

People are more likely to try new things without being overly risk-averse. When you take a break in the day, you have like-minded people to converse with who can lift your spirits and help you refocus on the day’s task. And, when you achieve a breakthrough, you celebrate with all of these people.

2. Coworking Is A Social Experience

The shift from traditional office spaces to remote working was accelerated by the coronavirus pandemic. It also triggered a so-called ‘loneliness pandemic’. Human beings are designed to be social and working from home may be convenient but it can also be isolating. The experience of talking to people on the phone or via video calls does not compare to in-person interactions. 

Coworking office spaces bring together professionals from various industries. When you need to focus, you can put your headphones on and no one will disturb you and when you need to take a break, there’s always someone to talk to. Simple interactions like having someone smile at you can make you happier.

3. Coworking Expands Your Social Network

Networking is one of the most talked-about benefits of a coworking space. It usually refers to finding mentors, collaborators, new markets, etc. but coworking also helps build an individual’s social network. About 79% of the respondents to a survey said that coworking helped them expand their social networks. After all, not only is it easier to meet people in an open floor plan, coworking spaces also organize events and workshops for their members to interact with each other. Many people socialize with their coworking colleagues even outside the space. 

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4. Coworking Allows You To Be Yourself

When you can be yourself without pretenses, you’re happier. Conformity is usually expected in traditional, independent offices as a route to building ‘company culture’. There’s also a hierarchical structure in place that makes a person think twice before offering an opinion. But, a coworking space has no such limitations. Everyone is on an equal platform. If your opinion does not match another’s and you speak up, there’s no risk to your job and career. This freedom to express yourself is an important coworking space effect on employees. It boosts mental health and gives you a more positive outlook.

5. Coworking Puts You In Control Of Your Schedule

A lack of structure is one of the downsides of working from home. There’s a tendency to stretch the day and let your work overflow into family time. On the other hand, working from a traditional office means that you must be at your desk till the end of a working day even if you’ve finished your work for the day. Both situations can be frustrating. 

However, when you’re working from a shared office, you can set your own schedule. On days when you get done with your to-do list early, there’s nothing stopping you from leaving early too. At the same time, the distinction between workspaces and home spaces defines your schedule. It brings balance into the day and in turn, improves overall wellbeing.

6. Coworking encourages learning and personal growth

Working alongside others from different fields makes people curious, and makes them talk about what they do, their goals, etc. There’s no fear of someone else taking credit for your idea in exchange for a promotion so you’re more open to talking about it. 

If you’ve hit a roadblock, brainstorming on it with someone from an unrelated field may help you see things from a different perspective and find a solution. And with every interaction, you learn something new. Coworking space providers also organize events and workshops aimed at personal growth. 

A coworking space member survey revealed that 69% of people working in such spaces pick up new skills. When you see yourself growing personally and in your career, you’re sure to be happier.

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In Conclusion

When it comes to the importance of coworking space, happiness is a key metric. A wise man once said, “Happiness inspires productivity”. So, if you’re looking for how to make office employees happier, consider decentralizing your office structure and giving your employees the option of working from a coworking space near their homes.

The Office Pass (TOP) has multiple coworking units spread across Delhi, Noida and Gurgaon with flexible membership plans. To know more, reach out to us at 08999828282.

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There are many benefits of shifting from a nondescript office in the by-lanes to a coworking space in the city’s Central Business District (CBD). It’s budget-friendly, there’s no worrying about infrastructure and maintenance, it makes networking easier and so on. 

However, it does throw a few unique challenges too. How to promote your brand in coworking is one of the most common questions to come up. In a coworking space, you need to rethink some of your strategies for brand promotion.

Building a brand isn’t just about putting your logo on stationery – many brands depend quite heavily on the office space too. It ranges from branding the building with a logo that can be seen from the streets to colour-coding floors. Now, none of this is possible when your team is working out of coworking spaces. So, how can you go about brand promotion in coworking spaces – here are 5 ideas.

5 Best Ideas to Promote Your Brand in Coworking Spaces

1. Speak Up
2. Flaunt Company Merchandise
3. Get Social
4. Collaborate And Cross-Market
5. Host Events

1. Speak Up

Along with providing a professional space for people to work, coworking spaces are also about networking. When you become a member, you get access to after-work social events. This ranges from pitch platforms to game nights. Make use of these events to talk about your brand. Even if it’s at an early stage, talk about your brand and your vision for it. 

Show people what you’re working on. Not only does this build brand awareness, but it also makes you more confident. Similarly, be an active participant in panel discussions and workshops on the topic that may interest you. 

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2. Flaunt Company Merchandise

The walls aren’t the only place to put up your logo. In a coworking space, it is important to live the brand. If you’re meeting with clients, use branded standees and flex boards to brand the meeting room. 

Get your logo printed on t-shirts, stickers, cups, pens and any other kind of merchandise you like. Now use it and encourage everyone else on your team to use it too. A branded cup at the coffee station can spark a conversation about your brand. Similarly, when you share a pen with someone, you make them aware of your brand as well. 

In today’s era of virtual meetings, many brands are using custom branded backdrops for their video calls. This is probably one of the simplest marketing activities in a coworking office you can practice.

3. Get Social

Coworking spaces provide high-speed internet – make use of it for more than just emails. Give your social media some serious thought and strategize online brand-building activities. Make sure your images and posts are brand compliant. Tagging people and places is a tried and tested way of getting your posts reposted on other handles. 

To build more awareness, use these platforms to educate your audience. Publish presentations and e-books that position your brand as a thought leader. 

While this is an activity you would need to do even if you were working from an independent office, it becomes more important when you’re based in a coworking space. You may even find a freelancer or a social media agency working out of the same coworking floor to help you raise your social media engagement levels. 

4. Collaborate And Cross-Market

Collaboration is key to marketing in coworking space floors. 

One of the biggest advantages of a coworking space is that you’re surrounded by like-minded freelancers, entrepreneurs and other growing business teams. Since everyone works on the same floor, meeting and interacting with them is easier. 

When you find brands that are related to your sphere of work, consider how you can work together on promotional activities in coworking spaces. Think of bartering audiences. Ask them to give your brand a shoutout in their newsletters in exchange for a shoutout in yours. You could also ask them to include a coupon for your products when they pack orders for their customers.

If your products or services are linked to theirs, work out a collaboration so you can cross-market and build even more brand awareness.

5. Host Events

Coworking spaces offer working space with desks and chairs as well as meeting rooms that can be booked by members. They are typically equipped with all the infrastructure you need to meet with clients, partners, etc. 

You can also use this space to host small events and workshops for other coworking members as well as potential clients. Invite people to product demonstrations. Get a guest speaker to host a class. There are limitless ideas you can bring to life for such events. 

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Summing It Up

When you think about it, brand promotion in a coworking space isn’t as difficult as you assume. Rather, by opening doors for networking, it gives you a way to reach out to a wider audience and boosts online and offline promotions. It also proves that you don’t always need a big budget to promote a brand. Of course, you need to first find the right coworking space. 

The Office Pass (TOP) has ready-to-use coworking spaces in Delhi, Gurgaon and Noida where you can work along with like-minded professionals open to collaborations that can help promote your brand. To know more reach out to us at 08999 828282.

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People don’t come to a coworking space only to work – this is also a great place to find a community of like-minded people. When you meet and engage with people who share your interests and vision for success, you open doors for collaboration and cross-marketing. There are plenty of fun activities you can do in a coworking space to find your tribe. Here are a few ideas.

8 Fun Activities you can do in Coworking Spaces

1. Breakfast Meet & Greet
2. Yoga Sessions
3. Game Night
4. Workshops
5. Milestone Celebrations
6. Demo Day
7. Speed Networking
8. Club Night

1. Breakfast Meet & Greet

Everybody loves good food and a meal is a great opportunity to bring people together. 

Breakfast is an important meal that’s often overlooked. Once a fortnight, invite everyone to start the day about half an hour earlier and meet up for breakfast. Starting earlier ensures that nobody feels they’re missing out on productive hours. This is a great opportunity for new members to be introduced to the community. You don’t need to have a very expansive spread – simple food and coffee goes a long way. 

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2. Yoga Sessions

This is one of the fun things in coworking offices that makes people healthier, happier and more productive. 

Yoga is an easy way to get fit without the hassle of gym equipment and machines. It’s also a calming experience – ideal for a Wednesday evening after work. Host a yoga wellness session once a week and invite everyone to join in. Having an instructor to lead the class will make it a well-structured event and inspire more people to attend.  

Apart from helping people squeeze a workout into their day, these sessions can also act as ice breakers.

3. Game Night

Game night is one of the most popular things to do in coworking spaces. Games bring people together, encourage strangers to talk and bring out everyone’s competitive side. You can either host game night with games that everyone can play together like Pictionary or Dumb charades or set up a few board games where smaller groups can interact and play together. 

Minute-to-win-it-style games can be a lot of fun too! There’s no right or wrong game but two-player games may not have the impact you’re looking for – look for games that can be played by at least 4-6 people.

4. Workshops

Today, you can learn most things online through videos and virtual classes but it’s always more fun to learn a new skill together with other people. That’s why workshops are a good idea for fun activities in coworking spaces. 

You can host workshops related to productivity skills like using new software or how to use social media marketing or for something completely unrelated to work -who wouldn’t want to attend a bartending workshop? A hands-on workshop takes the pressure of networking and socializing off and at the same time is an opportunity to mingle.

5. Milestone Celebrations

From freelancers and entrepreneurs to established businesses, growth never comes easily. There’s a lot of work that goes into every small step towards achieving success. So, every step needs to be celebrated. It could be a freelancer getting a new project, a software development agency that launched a new product, an e-commerce business that expanded its services to a new country. 

Celebrating achievements like this keep motivation levels high and inspires everyone on the floor to work harder towards their own goals. A personalized cake is an easy way to celebrate and include everyone.

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6. Demo Day

One of the key benefits of coworking is a wide, diverse audience to test products before they’re launched in the market. The initial feedback from testers can go a long way in improving the final product and increasing its market value. 

While some people may have the confidence to walk up to a stranger and pitch their idea, others may be a little shy. So, give them a platform to demonstrate their product and talk about it. There’s no infrastructure required for this – all you need to do is set some time aside and let the demonstrators sign up. 

7. Speed Networking

Networking is a lot like dating – you’ve got to put yourself out there and hope the other person likes what they see. Speed dating is a popular concept where attendees get limited time to impress another person. 

Speed networking follows the same concept. While some attendees sit at tables, others circulate from table to table. Speed networking helps people polish their pitches and lets them share their ideas with a lot of people in a limited time. 

8. Club Night

Everyone needs balance in their lives but often we’re so focused on work that we forget about hobbies. One way to correct this imbalance is to start a few clubs. You can start a book club for people who like to read, a running club, a travel club and so on. 

Each club can have its own schedule and rules. The core idea is to push people to make time for things other than work and to help them connect with others through their shared interests. 

There are plenty of other fun activities to participate in at coworking spaces. Some coworking spaces may also organize events and activities outside the coworking unit. While it may seem just like fun, these events and activities can have a huge impact on how your business takes off. So, make sure you ask about them when you’re comparing coworking units. 

The Office Pass (TOP) coworking units in Delhi, Noida and Gurgaon understand the importance of after-work activities and organize a number of regular events for their members. To know more, call 08999 828282.

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